Over the past couple of years, I have talked with probably hundreds (and that's not an exaggeration) of either clients or potential clients, in person or virtually through clarity calls.

As a result, I have learned a couple of things about how to figure out if someone is the right fit for your design project.

At its simplest, brand positioning is the process of setting your business apart from your competitors in the mind of your audience that makes you their preference among their options. The goal is to associate yourself with an idea or category in the minds of people who might buy your services.

I have a list of questions that I run through in my daily morning practice. I sit with them for about 15 minutes each morning and really give myself to my morning practice.

One of the questions I ask myself is really important. It helps me stay productive without pushing myself into an over-caffeinated GRIND MODE that ultimately leads to burnout.

How to Leverage Your Time & Avoid Burnout

In this post, I’m going to show you exactly how I use HoneyBook for my business, take you behind-the-scenes so you can see the back end of this super simple software and give you a step-by-step tutorial of what I do every time I book a client.

These 4 simple steps are what I consider to be most essential and these steps are almost ALL automated thanks to Honeybook. The automations have transformed my business and client experience as well as their results.

One SUPER easy way to track what your audience is interested in most is with TAGS in Seva. With ConvertKit's automation features, this is super simple to set up and once it is, your marketing efforts in the future will be much more effective. 

There are a couple things to consider tagging once someone for. 

If you are anything like me you are always looking for ways to make your content go further without a ton of extra effort. 
 

Okay guys, here it is. Big secrets.

I am telling you about my top two most interactive emails in my coaching nurture sequence.

It's not a secret that growing an email list audience in addition to your other social media platforms is essential to building a business that allows you to leverage passive income. You need two things to grow that email list: a CRM (Client Relationship Management) tool like MailChimp or ConvertKit and a lead magnet for people to "opt-in" to receive.

I have a list of 30 lead magnets if you need help with ideas but lead magnets boil down to 5 basic formats. 

How to create an image of your PDF that gets people to opt-in

How to create a pop lead magnet using Squarespace and ConvertKit

More important than even growing a social media platform because, (here's a secret) you don't "own" those followers like you do the email addresses of those who opt-in to your lead magnet and end up on your email list. If you are anything like I was and are feeling a little overwhelmed at the thought of list building— you may have a few really important questions about where to start, what to create for your lead magnet offer, and what to do after someone signs up. Get answers here <3

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