Here is one of my not-so-secret secrets, so pay attention:

When someone opts-in to your lead magnet, that is the very first step toward developing relational equity with them - specifically in the areas of authority and authenticity.

Take a moment to think about inviting someone over to your house because you want to be friends. You would probably try to make them feel welcome and clear about your intentions for having them over right? Think about how you could introduce yourself, and how you could get to know them, how they could get to know you. You would want to learn about them and share how you might be able to help.  

Your list is no different. I recommend writing a simple email sequence to welcome your new subscribers.

This simple email sequence (that I like to call a “welcome” or  “nurture sequence” ) where you nurture the relationship with your brand new friend who has put their hand up and said that they would love to check out your lead magnet gift. Welcome them in, tell them what’s coming next, tell them you can’t wait to learn more about them, and share with them, etc. (Check out my "Swipe This! The first email in every one of my welcome/nurture sequences)

Again, consider how you’d like to be welcomed into someone’s home, or onto their list. This process really helps build that trust factor, so that your new friend can figure out if you’re a good fit for them and if they should continue to hang around and be an active member of your community.

You’re not just building a list – you’re building relationships. If you don’t like to use sleazy marketing tactics and want to implement relational marketing, this simple step is essential!

Swipe This: The Essential First Email For Your Welcome or Nurture Sequence




Continue to engage with your subscribers consistently. One way to do that is with a follow up or nurture sequence!

Once you’ve got peeps on your list? You can’t just leave them gathering dust! Make sure you stay in touch consistently.

I like to think of my subscriber list as a special community full of my friends and supporters. They are the people that I LOVE to stay in contact with and catch up with.  Want to create the best environment ever for your subscribers?  I recommend you steal my mindset on this. It makes all the difference — seriously.

I like to recommend to my clients that they stay in contact weekly or fortnightly with their community at a minimum. Some people really like to stay in contact a number of times a week and if that’s right for you too, that can be great.

Commit to consistently turning up and engaging with your community on the same day every week, or every fortnight – and you’ll naturally train people in your community to expect that you’re going to be in touch regularly.

I’m not perfect at this yet, but I’m definitely getting there.  These days if I skip a week or if my subscribers haven’t heard from me in a little while, I get emails or messages from people asking if I’m okay! (Which can be a bit embarrassing, but still feels awesome.) That’s because I’ve trained people to expect to hear from me at a certain time of the week.

When you’re building this engagement and staying in regular contact, I recommend that you treat your subscribers like they are in your inner circle, because, well, they are.

Really think about how you can share value every week — whatever that may look like for you. To be valuable can mean that you’re sharing information and/or entertaining and/or educating or it can be any combination of those things. Whatever you do: Make sure you share genuinely and in an aligned way.