Coaches, entrepreneurs, speakers, authors and thought leaders all need beautiful marketing photos. Personal brand photography is telling the story of you and your brand in action through magazine-quality images.

Once you have clarity around your brand values and have identified the 8 steps you will be taking to develop your personal brand, you can begin to look at your brand’s visual identity, meaning your logo mark, colors, patterns, typography, tone of voice and personal style.

Personal branding is not simply your logo, colors, patterns, and personal style. Those things are tools to serve to amplify the core and foundational development of your brand. Instead, it is a personal and private exercise in establishing confidence, credibility, and courage as well as help you define priorities and focus on those aspects of your life you enjoy most.

A personal brand isn’t that much different from a business brand. Instead of marketing a store or product, you’re marketing yourself.

In short, it is the practice of individuals marketing themselves and their careers as brands, may seem to many an exercise in vanity.

At the end of the day, your personal brand has a whole lot more to do with the audience that you're speaking to. When we are clear on who we're speaking to, then everything else about our decision regarding our personal brand and what aspects to highlight about ourselves that will resonate with others will rise to the surface and it will become very clear.

Over the past couple of years, I have talked with probably hundreds (and that's not an exaggeration) of either clients or potential clients, in person or virtually through clarity calls.

As a result, I have learned a couple of things about how to figure out if someone is the right fit for your design project.

Today we're talking about how to build a brand to trust once you have already built out a brand.

And this is interesting because I feel like a lot of entrepreneurs feel like ‘if I build it, they will come.”

If you know my story about how I got started in the online business space as a business coach and brand strategist, it started with being a volunteer. It started with being a missionary in a foreign context.

At its simplest, brand positioning is the process of setting your business apart from your competitors in the mind of your audience that makes you their preference among their options. The goal is to associate yourself with an idea or category in the minds of people who might buy your services.

One of the most powerful ways to build your brand is to be in your own photos! When you choose to stop being a business and become a BRAND, that is when perceived expertise shows up on your doorstep and people become curious about what makes your services different. They will stick around to see what you have to offer.

I have a list of questions that I run through in my daily morning practice. I sit with them for about 15 minutes each morning and really give myself to my morning practice.

One of the questions I ask myself is really important. It helps me stay productive without pushing myself into an over-caffeinated GRIND MODE that ultimately leads to burnout.

In this tutorial, I'm going to show you very quickly how you can create a page that allows your Instagram feed block to go all the way across the full width of your Squarespace page.

Confusion does not spark curiosity in a client. And that’s a problem.

You have the responsibility of pursuing your clients and clearly inviting them into your business to help achieve success in their story.

There are 5 core pieces to an effective and successful brand .

1. Compel with story.

2. Be Clear

3. Stay Cohesive

4. Be Consistent

5. Inspire Curiosity

If all those pieces are in place then you will have a brand that is captivating and that converts. Let’s break those core pieces down in this post.

Sometimes there are things that are just no longer serving us in our brand and business. They had a purpose and now they are not helping to move us toward our goals. It's time to thank those pieces of our brand and business that got us to this point and then let them go as we grow into the next phase of our business.

If you aren’t captivating and converting clients, most likely it has to do with your brand message, and not your other brand elements.