Personal branding is not simply your logo, colors, patterns, and personal style. Those things are tools to serve to amplify the core and foundational development of your brand. Instead, it is a personal and private exercise in establishing confidence, credibility, and courage as well as help you define priorities and focus on those aspects of your life you enjoy most.

A personal brand isn’t that much different from a business brand. Instead of marketing a store or product, you’re marketing yourself.

In short, it is the practice of individuals marketing themselves and their careers as brands, may seem to many an exercise in vanity.