For those of you new to online entrepreneurship, you may have heard of a content upgrade but you may not know what it really is and how powerful it can be if you are intentional about it.

Let’s just get right to it. Your content calendar isn’t working for you. It’s just...not. More than likely, one of these four reasons is the culprit.
 

I love Google Drive for my content calendar system.

The next obstacle once you have the content created and organized on a calendar is implementing and you have three options: using a software tool, using a VA or using a VA who uses the software tool.

“I just don’t know if people would pay ME this price for doing this kind of thing”.

This is something I hear from my clients and other freelancers all the time. ALL. THE. TIME.

I remember when I was first inspired to be an entrepreneur. You might be able to relate.

I had just chosen my Evergreen Niche. I couldn’t turn my brain off. I had so many ideas. It was hard to narrow them all down. It was hard to decide where to start. I was still working full time, so any spare minute went to working on this new side hustle. 

Here’s fun fact about me. I’m obsessed with personality profile assessment tools.

Myers-Briggs
Carl Jung
DISC
Enneagram
Strengths-Finders

Those are just a handful of the more popular organizational assessment tools that startups and companies use to place people where they would best fit the vision and mission of the company. 

First of all, are you having a quarter-life crisis?

Wordpress is home to millions of users. They claim to welcome 50,000 new sites everyday. EVERYDAY. 

Those are pretty impressive numbers. They impressed me and I built (er, tried to) build a website on the platform. I learned and researched and built and struggled and tore it down to rebuild a-fresh only to grow frustrated that the options I was looking for were always just out of reach. 

You have probably heard of niches. You know, that sweet spot where passion collides with talent. Or so you were told.  I'd like to take that idea a step further and refine it a bit but first I'd like to tell you a tale to illustrate my point. Choosing between a plain old niche vs a strengths-based evergreen one is a lot like the decision Charlie Brown was faced with in A Charlie Brown Christmas.

There are a lot of Joe Bloggers out there trying to make a name for themselves in the online world, half of which don’t know the first thing about running a business. 

That’s why you aren’t going to market yourself as a blogger. Instead you are going to market yourself as an online business owner.