At the end of the day, your personal brand has a whole lot more to do with the audience that you're speaking to. When we are clear on who we're speaking to, then everything else about our decision regarding our personal brand and what aspects to highlight about ourselves that will resonate with others will rise to the surface and it will become very clear.

One of the most powerful ways to build your brand is to be in your own photos! When you choose to stop being a business and become a BRAND, that is when perceived expertise shows up on your doorstep and people become curious about what makes your services different. They will stick around to see what you have to offer.