At the end of the day, your personal brand has a whole lot more to do with the audience that you're speaking to. When we are clear on who we're speaking to, then everything else about our decision regarding our personal brand and what aspects to highlight about ourselves that will resonate with others will rise to the surface and it will become very clear.

Confusion does not spark curiosity in a client. And that’s a problem.

You have the responsibility of pursuing your clients and clearly inviting them into your business to help achieve success in their story.

If you aren’t captivating and converting clients, most likely it has to do with your brand message, and not your other brand elements.