We Are Chai

Linu and Nikkita, the visionaries behind We Are Chai came to me with a beautiful vision to create an online space for young girls to hear relevant truth and experience life again after being beaten down by lies and unhealthy expectations that the world puts on us.

Chai, the Hebrew word for life, was an integral part of their vision. After working together, we landed on a tagline inspired by The Bible, “I’ll breath my life into you and you’ll live” reference the story of a prophet and a field of dry bones.

This project included a full brand identity, brand strategy and a website.