At its simplest, brand positioning is the process of setting your business apart from your competitors in the mind of your audience that makes you their preference among their options. The goal is to associate yourself with an idea or category in the minds of people who might buy your services.

In this tutorial, I'm going to show you very quickly how you can create a page that allows your Instagram feed block to go all the way across the full width of your Squarespace page.

These 4 simple steps are what I consider to be most essential and these steps are almost ALL automated thanks to Honeybook. The automations have transformed my business and client experience as well as their results.

No matter how engaging your content is, some subscribers will always lose interest over time. That's fine. It's not about having the biggest list, but instead the most engaged list. That's why you can cheerfully prune cold subscribers from your list after they haven't engaged for a while.

If you are anything like me you are always looking for ways to make your content go further without a ton of extra effort. 
 

In preparation for October each year and planning out our holiday content I wanted to give you a free but powerful tip that will help your content be completely on point for the holiday season. 

How to create an image of your PDF that gets people to opt-in

How to create a pop lead magnet using Squarespace and ConvertKit

For those of you new to online entrepreneurship, you may have heard of a content upgrade but you may not know what it really is and how powerful it can be if you are intentional about it.

Let’s just get right to it. Your content calendar isn’t working for you. It’s just...not. More than likely, one of these four reasons is the culprit.
 

I love Google Drive for my content calendar system.

The next obstacle once you have the content created and organized on a calendar is implementing and you have three options: using a software tool, using a VA or using a VA who uses the software tool.

Squarespace makes it SUPER easy to setup a domain based (yourname@yourdomain.com) email for your business.  They work with G Suite (Formerly GoogleApps For Business) to make this process really painless.

Here’s fun fact about me. I’m obsessed with personality profile assessment tools.

Myers-Briggs
Carl Jung
DISC
Enneagram
Strengths-Finders

Those are just a handful of the more popular organizational assessment tools that startups and companies use to place people where they would best fit the vision and mission of the company. 

If you were anything like me at the beginning of my online journey, you had a steep learning curve. 

Not only are you teaching yourself marketing, and design and content management but you are learning new terms in all of those fields in order to be able to function and navigate your business.

You know how I love to talk about evergreen content, ahem MYK: How To Find Your Strengths-Based EVERGREEN Niche around here. Well, one way to make your blog posts evergreen and get more life out of them is by removing that pesky little date at the top of your post.